Urlacher has since established himself as one of the league's most productive defensive players. After winning the NFL Rookie of the Year Award in 2000, he has been elected to seven Pro Bowls, and won the NFL Defensive Player of the Year award in 2005. His playing style, accomplishments and reputation have made him one of the team's most popular players. Urlacher has also been spokesperson for several companies. Sega Sports selected Urlacher to appear on the cover of, while other companies, such as Nike, McDonald's, Old Spice, and Vitamin Water, have featured him in several television advertisements and promotions.
Following his successful rookie season, Urlacher was able to gain popularity with the fans. Undoubtedly, he is still one of the most popular current Chicago Bears players. On a national level, Urlacher's jersey sales have rivaled those of other NFL players, such as Brett Favre and Michael Vick. Football fans across the nation have also voted Urlacher into seven Pro Bowls. Urlacher's teammates and coaches have also praised his character and athletic ability. In 2007, former teammate Tank Johnson called upon Urlacher to testify during one of his court hearings.
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